Tips for helping the right audience find your book

The Buttry Diary

Tim McGuire coverWhen I visited my friend Tim McGuire last month, he was awaiting the publication of his memoir and we briefly discussed the challenge he faced in promoting it.

The conversation revived a blog-post idea that had been rattling around on my to-do list for more than two years, since Mimi published her novel, Gathering String, and I helped her promote it. I’m not sure I’m the best person to help Tim with this challenge. While we had some success, I wish we had done a better job on Gathering String. So I’ll share my advice as well as inviting yours: How have you promoted your own books successfully? How would you promote a book, if you had published one? How have publishers succeeded in getting your attention about a book that you later bought and read?

I also asked for advice from some authors I know, and I’ll share tips below from Robert Mann

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